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Premier Foods extends Mr Kipling Halloween range


Premier Foods has expanded its Roald Dahl partnership nationally this Halloween. The two limited-edition products, Grand High Witch’s Chocolate + Vanilla Slices and Formula 86 Chocolate Tarts, are inspired by Roald Dahl’s ‘The Witches’ story. These terrifying treats have been carefully developed to reflect specific elements of the renowned story and bring some joy to the nation celebrating this popular calendar moment. 


Premier Foods expands its Reduced Sugar Sharwood's range

In our commitment to offer healthier choices, Premier Foods has introduced reduced sugar versions of some of its most popular Sharwood’s stir fry sauces to appeal to health-conscious consumers at a time when many continue to prepare meals at home.  


Our Q1 Trading Update 2020/21

The Headlines: 

This morning we announced our Q1 Trading Update:
•    Q1 Group sales up +22.5%, Q1 Branded sales up +27.0%
•    Q1 UK sales up +23.0%, Q1 Branded UK sales up +27.9%
•    Outperforming the market in every category
•    Online growth of +115%; ahead of the channel and gaining +2.7ppts share
•    Strong household penetration growth, particularly for Grocery brands
•    Advertising investment increasing from four to six major brands this year 
•    Recently upgraded expectations for the full year unchanged; initial Q2 volumes remain elevated


2019/2020 Annual Report and AGM

We are pleased to advise that our 2019/20 Annual Report was published today together with the notice of the 2020 Annual General Meeting (AGM). 


This morning we released our Preliminary results for the 52 weeks e...

Financial headlines

  • Group revenue up +2.8%; Q4 Group revenue up +3.6%
  • UK revenue up +4.3%; Q4 UK revenue up +7.3%
  • Trading profit increased +3.2% to £132.6m after increased marketing investment
  • Adjusted profit before tax up +6.0% to £93.3m; adjusted earnings per share7 up +5.4% to 8.9p
  • Statutory profit before tax £53.6m; profit after tax £46.5m, both reversing prior year losses
  • Net debt reduced by £61.8m on pre-IFRS 16 basis to £408.1m
  • Net debt/EBITDA3,11 2.7x – comfortably beating March 2020 target of 3.0x
  • Combined pensions surplus £1,230.4m (30 March 2019: £373.1m)


Allergy Alert - Bisto Original Gravy Powder (400g)

We are withdrawing a very small number of Bisto Original Gravy Powder (400g)  cartons from sale in ASDA stores in the north east of England that are displaying an allergen notice, because it contains milk not mentioned in the Ingredient Declaration.


Our new corporate charity partner for 2020-2022 is Together for Sho...

Aiming to raise £200,000 over a two year partnership, we’ve twinned each of our sites with a local hospice to help provide much needed funds to ensure families in our communities are supported and have access to the very best care that is available.


Strategic review concluded with landmark pensions agreement, Update...

Premier Foods plc today confirms it has concluded its strategic review announced on 27 February 2019 and announces a transformational agreement with its pensions schemes. The Group also provides an update on current Trading and on the impact on the Group of the COVID-19 outbreak.


Mr Kipling and Cadbury sweet treats hop onto shelves this Easter

Mr Kipling has returned with a selection of Easter favourites.  Back by popular demand, the Mr Kipling Egg Fancies are a seasonal twist on a Mr Kipling classic! Bite into the delicious sponge to uncover the perfect fondant yolk.


Trio of Mini Pies and Tarts from Mr Kipling

  • The range includes Mr Kipling Mini Bakewells (lemon, cherry and caramel), Mr Kipling Mini Fruit Pies (apple & blackcurrant, Bramley apple and cherry) and Mr Kipling Sponge Tarts (almond & raspberry, double chocolate and lemon & coconut)